WHAT IS BRANDING?

Branding is necessary to provide your brand with an identity in order to be recognisable. It is one of the most important aspects of any business. An effective brand strategy gives you a key advantage in increasingly competitive markets. It is the strategy, design and purpose which is created to help consumers quickly identify products and services, and give them a reason to choose your product over the competition’s.

Your brand is derived from who you are, who you want to be and who people perceive you to be.

Elements you need to have a successful brand:

Corporate Stationery:

  • Logo
  • Letterhead
  • Business card
  • Folder
  • Business Documents

Corporate Identity Manual:

  • Corporate Stationery
  • Guidelines
  • Usage and applications of all stationery
  • Colour palette
  • Typography
  • Do’s and don’ts

Web/Digital Presence:

  • Email Signatures
  • User-friendly website
  • Newsletters
  • Social Media
  • Website

Packaging

Promotional Materials

HOW TO CREATE A POWERFUL BRAND?

  • DETERMINE THE TARGET AUDIENCE

  • DEFINE THE OVERALL GOAL

  • CONCEPTUALISATION

  • EXECUTION

  • LAUNCH

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