WHAT IS ADVERTISING?
Advertising is crucial for your business. Though advertising you can introduce a new product in the market, make your product/service visible to the public, increased sales, stand out above all competition, enhance good-will and educate the consumers.
There are various advertising methods which you can consider which includes:
Digital Advertising:
- Purchased online advertisements
- Social media marketing
Print Advertising:
- Newspaper
- Magazine
- Flyers
- Posters
Outdoor Media:
- Street pole
- Street furniture (bus shelters, kiosks, telephone booths, etc.)
- Billboard
- Transit advertising and wraps
- Guerrilla
Other:
- Public speaking
- Point of sale displays
- Event sponsorship
KEY STEPS FOR SUCCESSFUL ADVERTISING?
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DETERMINE THE TARGET AUDIENCE
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DEFINE THE OVERALL GOAL
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CONCEPTUALISATION
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EXECUTION
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LAUNCH